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Keywords: Cargo
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (6): 383–389.
Published: 01 June 1977
... in the marketing strategies of rail, sea and air carriers. Marketing Transport Services An Evaluation of the Marketing Strategy for Transportation Services by Peter Gilmour* "TAA puts the GO into cargo." "We advertise for special events." "Ansett sells service not a rate." These statements summarise the recent...
