... of reputation in the case of a global management consulting firm and demonstrate how it has sustained such reputations. Design/methodology/approach Using a large cross-country qualitative case study based on interviews, focus groups, non-participant observations, workshops and a fieldwork diary, dimensions...

... of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by them. The case study was undertaken in Great Britain’s oldest extant brewery. Established in 1698, Shepherd Neame is one of UK’s oldest companies. Design/methodology/approach – Empirical research informed...

... of advertising complainants – the bloggers. © Emerald Group Publishing Limited 2012 Advertising standards Consumer protection Advertising agencies Ethics Case study Self‐regulation within the advertising industry is a common model that exists in numerous countries throughout the world...

... relationship management (CRM), data mining (DM) and market research (MR). Design/methodology/approach The research presented is a longitudinal, exploratory and descriptive case study, covering a three‐year period during a critical development phase of a medium‐size, national employer association which...