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Keywords: Cash management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 92–101.
Published: 01 March 1982
... the piece by saying the market function must be helped by the bank persuading weekly, cash‐paid workers to open and use a current account, showing advantages over competitors, as well as benefits and satisfaction to gaining use of its services. © MCB UP Limited 1982 Banks Cash management...
