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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1545–1546.
Published: 20 November 2007
...R. Hamlin Retail Product management Category Purchasing Retail Product Management examines the process of product management from a retailer's perspective. In doing so, it recognises the fact that retailers, rather than suppliers of both goods and services, now occupy...
