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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1545–1546.
Published: 20 November 2007
... is continued through the remainder of the text. The role of the retail product manager and the various management structures within which they may operate are then introduced. The section then concludes with a discussion of the mechanics of category management. The second section “The retail product management...
