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Keywords: Celebrity transgressions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1841–1872.
Published: 08 March 2021
... on consumers’ responses to celebrity transgressions reported in – and portrayed as transgressive by – the mass media, rather than community members’ judgement of, and responses to, transgressions witnessed first-hand, without such mediation. Consequently, this body of work does not equip us to understand when...
