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Keywords: Celebrtities
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 121–134.
Published: 20 January 2007
... Limited 2007 Product endorsement Celebrtities Brand image Brand equity Leveraging the endorsement of products by celebrities, as a marketing practice, has a distinguished history. Josiah Wedgwood, the famed eighteenth century potter, was a pioneer in using celebrities to his advantage...
