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Keywords: Cellular communications
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 206–218.
Published: 01 February 1999
... regarding attitudes towards cell phones for a New Zealand sample. These findings provide new insights as well as support for previous empirical research. Discusses theoretical and managerial implications and directions for future research. © MCB UP Limited 1999 Advertising Cellular...
