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Keywords: Certification
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Journal Articles
Consumer evaluations of product certification, geographic association and traceability in Greece
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 690–705.
Published: 01 June 2003
...Efthalia Dimara; Dimitris Skuras Certification, geographic association and traceability of food and drink products are quality cues that have not been extensively researched by the current academic literature. These quality cues are highly valued by consumers possessing certain socio‐economic...
Journal Articles
Testing, labelling, certifying: a perspective on consumer information
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (3): 126–132.
Published: 01 March 1970
...Hans B. Thorelli Examines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in the interests of consumers. Proposes that the purpose here is to analyse points of intersect...
