...Deborah Martell The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the observable, invisible and evolutionary effects such developments have on the marketing scenario...

.... Posits that the war changed the position of the BP Company and its shipping company ‐ being classed as enemy concerns ‐ even though most employees were British. Documents the changes throughout the war years and chronicles with tables the changes right up to the Second World War, also includes copies...