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Keywords: Channel marketing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2533–2545.
Published: 16 November 2022
... regulatory environment meant that some of our recommendations had to be modified. Our clients generally have become more cautious in assessing and implementing channel marketing tactics and have developed trust and compliance teams to ensure the firm does not unwittingly engage in anti-competitive behaviour...
