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Keywords: Channel marketing
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Journal Articles
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2533–2545.
Published: 16 November 2022
... a significant impact on what findings were eventually implemented. My company, Motivforce Marketing and Incentives, is a global loyalty marketing agency specialising in designing and operating B2B channel marketing loyalty programmes for large and small organisations. My clients range from Fortune 500...
