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Keywords: Channel switching
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 543–573.
Published: 21 May 2026
... repurchasing rates in shopping baskets are modeled, and the main effect of the channel switching pattern and the moderating effect of customers’ private label share are evaluated. To address the issue of customer self-selection in channel switching, propensity score analysis is applied. Findings Customers...
