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Keywords: Characteristics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 1926–1955.
Published: 27 May 2022
... 05 11 2021 14 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Customer engagement Engagement dispositions Traits Characteristics Service provider Customer engagement has attracted significant scholarly...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 313–330.
Published: 30 March 2012
...Nataša Golik Klanac Purpose The purpose of the paper is to investigate the nature of linkages between characteristics of a service and customer consequences and elicit the types of such linkages. Design/methodology/approach The paper builds on current research on linkages and customer...
