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Keywords: Charity auctions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 33–65.
Published: 20 December 2023
... as a step leading to donation, in essence mapping a donor journey from prospective to active, where Facebook likes play an essential role in the journey. In a charity auction setting, the donor journey involves an additional step of bidder intensity. Social implications The approach the authors study...
Includes: Supplementary data
