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Keywords: Chatbot trust
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Journal Articles
European Journal of Marketing (2022) 56 (6): 1748–1771.
Published: 20 October 2021
... and encourages customer engagement. Research limitations/implications The study provides insights into some variables influencing initial chatbot trust. Future studies could extend the model by adding other variables (e.g. customer experience and attitude), in addition to exploring the dark side...

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