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Keywords: Chemical Industry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (3): 5–22.
Published: 01 April 1993
...Pete Naudé; Geoff Lockett; Steve Gisbourne Provides an example of the use of judgemental modelling, or multicriteria decision making, as a tool for market analysis. Based on a recent study in a segment of the chemical industry within the United Kingdom, shows how the approach can be used to provide...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (1): 5–16.
Published: 01 January 1988
... 1988 Brazil Chemical Industry Image Technology Perceptions of Brazilian and Foreign Technology Carl H. Christensen and Angela da Rocha COPPEAD, Federal University of Rio de Janeiro The problems of diffusion and adoption of technology have been approached by various authors from diverse...
