...Suchi Aeron; Zillur Rahman Purpose This paper aims to examine how sadness-induced hedonic choice patterns can be attenuated through a micro-restorative wilderness experience, countering helplessness. Design/methodology/approach Drawing upon theories of emotion appraisal and environmental...

...Joshua Newton; Fiona Joy Newton; Jimmy Wong; Yelena Tsarenko Purpose This study aims to investigate whether giving consumers choice over which ads they watch before accessing online content can enhance their attitude toward the advertised brand and the overall viewing experience. Design...

...Sarah (Sa’arah) Alhouti; Kristina K. Lindsey Hall; Andrew Kuo; Thomas L. Baker Purpose This study explores the incorporation of prosocial compensation in service recoveries by allowing customers to cocreate the process through compensation choice, explains the underlying mechanism driving...

... that absence positioning leads to better evaluations than presence positioning and replicate the mediation effect that was found earlier. In the final study, through manipulating participants’ regulatory focus, the authors show that absence-positioned ingredients have a higher choice share when consumers...

... based on the within-chain model significantly underperform the promise of across-chain data. Research limitations/implications – Store choice is not modelled. Research also needs to be replicated in other contexts. The authors conclude that limited purchase histories may not yield accurate enough...

... premiums are involved. Design/methodology/approach – Three experiments were conducted. A single factor within-subjects design was employed, with the nature of the premium (hedonic/utilitarian) as the treatment factor. Respondents were asked to make their choice between two promotional offers...

... the choice of media and believes the type of insight this approach could give might be of benefit to the parties involved. Considers advertising to be an effective weapon in competition – it is they who bear the advertising costs. Sums up that it is reasonable to assume that better media choice can...