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Keywords: Choice overload
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 258–282.
Published: 28 October 2022
... and importance of price/design. Accordingly, this research establishes that large choice sets activate low-level mental construals, which associate with a feasibility mindset that ultimately makes consumers choose an affordable product instead of a well-designed one. It adds to the literature on choice overload...
