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Keywords: Choice-switching behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 1091–1109.
Published: 08 May 2017
... Choice-switching behaviour Purchase likelihood Stockout It is axiomatic that successful retailers deliver value and satisfaction to shoppers at least partly by keeping shelves fully stocked; yet, stockouts occur frequently in practice. Those will have a direct impact on a retailer’s bottom line...
