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Keywords: Chronic illness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2651–2674.
Published: 06 December 2019
..., which will be entirely new to many researchers and practitioners. It suggests tangible benefits that this new perception could bring to ethnographic research. Disability Ethnography Trauma Chronic illness Consumer vulnerability Ethnographic poetry Innovative research methods A poor life...
