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Keywords: Churn
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1177–1189.
Published: 26 July 2013
...Gunnvald B. Svendsen; Nina K. Prebensen Purpose – The present paper aims to investigate the effect of network provider, customer demographics, customer satisfaction and perceived switch costs on churn in the mobile telecommunications market. Design/methodology/approach – The study...
