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Journal Articles
To what extent do articles published in other than “top journals” have impact on marketing?
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Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 271–287.
Published: 04 February 2014
...Kamal Haddad; Gangaram Singh; Don Sciglimpaglia; Hung Chan Purpose – The purpose of this study is to examine the relevance and limitations of using a top journal approach as a proxy for an article's value or contribution. Design/methodology/approach – The authors determined the citations...
