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Keywords: Clarity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 1147–1159.
Published: 16 April 2020
...Kevin E. Voss; Alex R. Zablah; Yu-Shan (Sandy) Huang; Goutam Chakraborty Purpose This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach In two studies, a sample of 736 construct definitions...
