...Katherine Duffy; Deirdre Shaw; Hasna Kourda Purpose This study aims to address the significant environmental and societal challenge of overconsumption of clothing, new ways of doing business are urgently needed. While many new businesses enter the market every year, the failure rate of start-ups...

.../implications – To maximize internal validity, hypothetical scenarios were used as stimuli rather than an actual consumption experience, and the setting involved only a single product category (clothing). Future work including other types of merchandise and a more natural setting is needed to generalize our...

...@inet.polyu.edu.hk © Emerald Group Publishing Limited 2012 Visual merchandising Intimate apparel Affective Chinese people Merchandising Clothing Affective psychology The affective aspect relates the expression of emotions or feelings from consumers towards stimulus in a store. It is also...

...Charles Dennis; Bill Merrilees; Torben Hansen; Jan Møller Jensen Purpose This paper seeks to investigate shopping orientation and online clothing purchases across four different gender‐related purchasing contexts. A conceptual model for understanding the impact of shopping orientation on consumer...

... is constructed: H3. Information related e‐service attributes will have a positive influence on e‐satisfaction. © Emerald Group Publishing Limited 2009 Internet shopping Retailing Services Clothing Customer satisfaction Customer loyalty Expanding upon Kim et al.’s...

...Leslie de Chernatony; George Christodoulides; Stuart Roper; Temi Abimbola; Ranis Cheng; Tony Hines; Ian Grime Purpose The paper seeks to examine the role of corporate identity in UK clothing retail organisations, focusing on the “fast fashion” sector. The aim is to analyse the “gap” between...

...Cheng‐Lu Wang; Noel Y.M. Siu; Alice S.Y. Hui The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results indicate...