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Keywords: Co-created impact
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Journal Articles
Samantha N.N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1458–1468.
Published: 26 March 2025
... and practice fields, the authors present two case studies, showcasing the impact outcomes co-created with DIEM-related practitioners based in the UK and the USA. Research limitations/implications This paper provides a roadmap for a co-created impact journey, starting from a cross-contextual approach...
