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Keywords: Co-innovation
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Journal Articles
Cognitive computing on unstructured data for customer co-innovation
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Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 570–593.
Published: 19 December 2019
...Sixing Chen; Jun Kang; Suchi Liu; Yifan Sun Purpose This paper aims to build on the latest advances in cognitive computing techniques to systematically illustrate how unstructured data from users can offer significant value for co-innovation. Design/methodology/approach The paper adopts...
