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Keywords: Coalitions
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Journal Articles
European Journal of Marketing (2000) 34 (9-10): 1181–1198.
Published: 01 October 2000
... resolution stage, discusses how the formation of coalitions influences the decision, and considers the role of gender and gender composition of children in family decision making. This is followed by the results, which indicate how these factors influence the family decision‐making process for nuclear...

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