...Sarah (Sa’arah) Alhouti; Kristina K. Lindsey Hall; Andrew Kuo; Thomas L. Baker Purpose This study explores the incorporation of prosocial compensation in service recoveries by allowing customers to cocreate the process through compensation choice, explains the underlying mechanism driving...

... thrive depending on individual and collective member contributions. This study aims to examine individual and social determinants that encourage members to first generate novel ideas, then collaboratively advance these ideas through cocreation with other members, a process this study terms member “(co...