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Keywords: Cognitive resource availability
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2272–2295.
Published: 03 October 2025
...Minjung Kim; Youngkyun Park; Woo Jin Choi Purpose The purpose of this study is to examine how time of day influences consumers’ construal levels. The authors propose that time of day reflects cognitive resource availability, which in turn shapes individuals’ information processing strategies...
