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Keywords: Collaborative approaches
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1554–1566.
Published: 03 June 2025
... to shared community issues through mutual processes of what Hutton and Heath (2020) call emancipatory praxis. Such a collaborative approach, grounded in emancipatory praxis, fosters relational engagement marked by care, attentiveness to diverse voices and a commitment to addressing power asymmetries...
