Keywords: Collaborative approaches
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Journal Articles
European Journal of Marketing (2025) 59 (6): 1554–1566.
Published: 03 June 2025
... organization (see Appendix). The iterative collaborative approach required multifaceted support throughout the process, yet no prior training was required for the key collaborators to cooperate. For instance, the Project Manager of St Ethelburga’s Listen to the World program was present, but did...

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