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Keywords: Collaborative consumer networks
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Journal Articles
Stabilising collaborative consumer networks: how technological mediation shapes relational work
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1385–1410.
Published: 16 December 2020
...Marian Makkar; Sheau-Fen Yap; Russell Belk Purpose This paper aims to examine the role of technology in shaping the interplay between intimate and economic relations in collaborative consumer networks (CCNs). Design/methodology/approach This research is based on a three-year participatory...
