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Keywords: Collaborative engagement platform
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 26–49.
Published: 18 February 2022
...Hanna Leipämaa-Leskinen; Elina Närvänen; Hannu Makkonen Purpose The purpose of this study is to define and analyse the emergence of collaborative engagement platforms (CEPs) as part of a rising platformisation phenomenon. Contrary to previous literature on engagement platforms (EPs), this study...
