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Keywords: Collaborative innovation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2021–2047.
Published: 02 May 2023
...Gaurangi Laud; Jodie Conduit; Ingo Oswald Karpen Purpose Organizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members. However, success is far from guaranteed, as OI communities can only...
