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Keywords: Combinatory recovery
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 820–847.
Published: 14 February 2025
... Service failure Pride Donation Cocreation CSR authenticity Combinatory recovery Monetary recovery Prosocial recovery Although more than 1,600 articles have been published on service failure and recovery, Grégoire and Mattila (2021) suggest that there remains an opportunity to challenge...
Includes: Supplementary data
