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Keywords: Comfort
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 92–118.
Published: 25 December 2023
.... An illustrative case study using AR shows how consumers use this temporalisation to find stability and comfort through projecting backwards (remembering) and forwards (imagining) in their lives. Findings The proliferation of novel digital technologies and platforms has radically transformed consumption...
