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Keywords: Commercial expertise
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 218–238.
Published: 08 February 2013
.... Design/methodology/approach The effects of corporate associations on consumers' loyalty were tested through a structural equation model for a sample of 781 financial services users. Findings The results confirm the value of commercial expertise (CE) as one of the most important determinants of both...
