... interchange results in a reduction of reach losses; it is of primary importance in the marketing of commodities which have to be explained or demonstrated to the buyer and particularly, therefore, in industrial marketing and the marketing of services. It is recognised, however, that personal selling...

...Alan R. Wolfe Suggests some ways of overcoming large and unpredictable fluctuations in demand and prices of food commodities. Proposes, in order to maintain some equilibrium, there must be a“buyer of the last resort” – a mechanism for fixing a floor to the price of a product, or temporarily...

...Alan Hunt Identifies a small market (flowers) in comparison with western Europe – one with growth potential and examines the particular problems of this commodity. Gives a realistic assessment of the possibilities for expansion. Highlights that flowers are costly to produce, fragile to handle, have...

... by Ghana, Nigeria and Brazil; citrus marketing involves Israel, South Africa and the USA; bananas are covered by Jamaica and Brazil. Explores all of these in depth and discusses them with breakdowns of figures. © MCB UP Limited 1972 Commodities Marketing systems Marketing Australia Canada...