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Keywords: Communication management
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Journal Articles
Decision‐based voter segmentation: an application for campaign message development
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 310–330.
Published: 06 April 2010
... and technological innovations that addresses the time, cost, and geographic limitations often associated with conducting voter decision making research. © Emerald Group Publishing Limited 2010 Politics Communication management Elections Decision making Market segmentation United States of America...
Journal Articles
Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Free
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 563–565.
Published: 03 April 2009
... Communication: Implementing Practices for Effective Reputation Management . London : Routledge 2007 . , ISBN: ‐10: 0415328268; ‐13: 978‐0415328265 © Emerald Group Publishing Limited 2009 --> Corporate communication Reputation management Communication management ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (7-8): 910.
Published: 01 July 2006
...‐35640‐0 £23.99 (paperback) © Emerald Group Publishing Limited 2006 --> Marketing communications Integrated marketing communications Communication management A Reader in Marketing Communications is an edited volume by a group of substantial professionals in the field...
