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Keywords: Communication skills
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (7-8): 909–910.
Published: 01 July 2006
... £22.99 Paperback © Emerald Group Publishing Limited 2006 --> Corporate communications Corporate strategy Communication skills Cornelissen (2004) provides a well‐structured, comprehensive treatment of the subject of corporate communications, its function, strategies, as well...
