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Keywords: Community engagement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (12): 3250–3276.
Published: 27 September 2021
...Donald J. Lund; John D. Hansen; Robert A. Robicheaux; Clara Cid Oreja Purpose This paper aims to examine the direct and interactive effects of community engagement and economic value on customers’ trust in, and commitment to, the retailer. This paper also examines the extent to which...
