... Licensed re-use rights only Festival Community-based tourism Co-production Responsibilisation Community resilience Ethnography Academy of Marketing Early Career Grant Academy of Marketing, Early Career Grant. Marketing research on community action often draws...

... of this research was to determine the broad capabilities developed in the Time Bank economy, and to demonstrate how these capabilities were mobilised following a series of earthquakes, contributing to the larger community’s resiliency. Design/methodology/approach Taking an ethnographic approach, data were...