... costs. In the literature, export channel integration has been linked with company growth (Benito et al. 2005), the accumulation of market experience (Nicholas, 1983), and the pursuit of corporate objectives geared towards establishing a global market position (Aulakh and Kotabe, 1997...

... networks rather than single companies against each other. To create the outstanding value markets now demand,managers have to work with other members of the channel to reshape the entire economic chain. The price paid or value received by the final consumer depends not just on the manufacturer′s value...

... as: a philosophy of business management, based upon a company‐wide acceptance of the need for customer orientation, profit orientation, and recognition of the important role of marketing in communicating the needs of the market to all major corporate departments[ 7 ]. The practice of market orientation within...

...Sherril H. Kennedy Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since...