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Keywords: Comparative costs
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Journal Articles
The Power of Consumer Organisations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (6): 3–19.
Published: 01 June 1982
... as a social power factor. Mentions two main results regarding analysis: there appears little support for the theory of a hierarchy of effects; and the explained variance was for most of the within‐group analyses considerably lower for members than non‐members. © MCB UP Limited 1982 Comparative...
Journal Articles
The development of British and American mail order trading
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (4): 220–226.
Published: 01 April 1970
... of total sales through the medium of mail order, that it is unlikely that it will not pick up relative share, but that its growth rate will probably slow down. Sums up that there is certainly room for expansion in this market. © MCB UP Limited 1970 Mail order Trading companies Comparative...
