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Keywords: Comparative tests
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 524–536.
Published: 01 May 2004
... into this problem. Studies have also been included for a few FMCG items. In all the cases, the proposed model gives a better description of the actual situation than the existing static models. © Emerald Group Publishing Limited 2004 Brand loyalty Consumer behaviour Modelling Comparative tests...
