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Keywords: Compensatory consumer behaviour model
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1543–1565.
Published: 28 June 2024
...) and the compensatory consumer behaviour model (CCBM) (Mandel et al., 2017) to position the notion of an escapism journey within established theory. These theories assert that human beings strive to sustain equilibrium in various psychological facets associated with self-perception (Mandel et al...
Includes: Supplementary data
