... portfolio management capabilities on retail sales growth are offered. © Emerald Group Publishing Limited 2011 Retailing International business Competences Business performance International retail strategy and performance represents an important area of practice and scholarly research...

... identity based marketing. Findings The brand identity can be considered the representative of the resource based view since identity will be based on competences and capabilities. Although branding is widely accepted as a marketing issue it has until now not been dealt with within the scope...

... that competence and credibility have a high explanatory power as antecedents of trust. Trust has a considerable impact on supplier selection for existing and new products, as well as on the word‐of‐mouth (WOM) behaviour of consumers. There are strong differences between customers and non‐customers in terms...

...Judy Zolkiewski; Peter Turnbull; Thomas Ritter; Achim Walter Purpose The paper seeks to analyse and discuss the impact of information technology competence and relationship management on relationship value and relationship profitability. Design/methodology/approach The paper draws...

... and deployment of proprietary resources. © Emerald Group Publishing Limited 1999 Competences Competitive strategy Marketing mix Resource management Sponsorship Sport Sport sponsorship involves the allocation of scarce resources with the intent of achieving certain organisational...

...Keith J. Blois Discusses ways in which changing the basis of an organisation's competence affects manufacturing and marketing's differing roles. Questions whether the marketing orientation is currently appropriate, arguing that manufacturing/marketing orientation may be needed instead. Indicates...