...Lifeng Yang; Melissa D. Cinelli; Duane T. Wegener Purpose This paper aims to examine consumers’ reactions to competitive benchmarking. The roles of consumer–brand identification and perceptions of brand dilution are explored. Design/methodology/approach Five experiments test whether brand...

... a relatively new dimension of the value co-creation process, as well as the role of customers in the competition between brands. Practical implications Brands need to view customers who identify with them as socially active customers capable of participating in value co-creation with other customers...

... Competition Congruence Attribution Sponsorship change Sponsorship tenure Altruistic motive attributions Event-sponsor congruence Competitor Sponsorship announcements are commonplace and are generally the object of press releases relayed by major media outlets through multiple channels (television...

...Shelby D. Hunt Resource‐advantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition: Resources, Competences, Productivity, Economic Growth pulls together many of the articles that develop...

... legislation on the implementation of a Euro‐marketing strategy, at the stages of design, testing, distribution and promotion. For the section on EU competition rules an additional sample of 30 companies from The Netherlands and Belgium were interviewed about their expenses in setting up European distribution...

... pricing, key questions to ask in international pricing, and the threat of competition in international pricing. The article also discusses how to meet competition in international markets. © MCB UP Limited 1989 Competition International marketing Pricing International pricing ...

... that cleaner air leads to fewer respiratory problems and cleaner water in most areas of manufacturing results in lower fuel use. Focuses on trade, end use competitive modes and marketing patterns regarding water pollution control equipment (WPCE). States that WPCE shipments world wide are projected to rise...

...’ and by the Accounting Standards Committee (UK and Ireland) as ‘separability’ and by others as controllability. However, within this article quantifies intangible marketing assets as ‘all non‐separable assets which yield a full advantage in the output markets of competitive organization’. Further looks at the historic...