... the moderating influence of competitive intensity on this effect. This research sheds light on how marketing capability explains the negative effect of stock repurchase on firm performance, and how this effect varies in different competitive intensity environments. Design/methodology/approach The authors...

... effects of the diagnostic and interactive uses of marketing metrics on firms’ market-sensing capability, contingent on competitive intensity and focus on market-related metrics. Design/methodology/approach This study builds on survey data collected from 210 Irish-based firms, complemented by 21...