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Keywords: Competitive position
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Journal Articles
The Accounting Assessment of Competitive Position
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (1): 16–31.
Published: 01 January 1986
...Kenneth Simmonds Concerns itself with competitive position accounting measurement, stating that it is a much more complex task, however, than devising a standard procedure for measuring competitive position. States that changes in competitive position generally build gradually, ebbing and flowing...
