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Keywords: Competitive pricing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (1): 48–67.
Published: 01 January 1983
..., London, NEDO, 1977. 56. Ryans, J. K. and Woudenberg, H. W., "Marketing's Role in International Business Theory Development", Foreign Trade Review, Vol. 12 No. 2, 1977, pp. 208-17. Competitive pricing International marketing International trade ...
