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Keywords: Competitor orientation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1980–2001.
Published: 14 November 2017
... when firms pursue a customer and competitor orientation. Originality/value This paper looks beyond the linear relationship that exists among entrepreneurial behaviour, market orientation and innovation outcomes. Gordon Liu can be contacted at: cygliu@gmail.com 24 11 2016 20 03...
